Why You Probably Shouldn’t Invest In Google

If you’re considering investing in Google, you would have higher statistical odds of beating this snazzy stock with a randomly selected company off the New York Stock Exchange.

Sound bizarre?  

I explain my rationale for Canadian Business magazine:


With stocks, bigger isn’t better


is mark zoril worlds best advisor

Andrew Hallam

I’m a financial columnist for Canada’s national paper, The Globe and Mail, as well as for AssetBuilder, a financial service firm based in Texas. I’m also the author of Millionaire Teacher: The Nine Rules of Wealth You Should Have Learned in School (2nd Ed. Wiley 2017) and The Global Expatriate’s Guide To Investing: From Millionaire Teacher to Millionaire Expat (Wiley 2015). My mission is to educate, motivate and inspire people on basic retirement planning and best practices for investing, using evidence-based strategies. I'm happy to comment on your questions. However, please read the Terms of Use, Privacy Policy and the Comments Policy.

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7 Responses

  1. Barry says:

    Hi Andrew

    The link didn’t work for me? Funnily enough…I had to use “Google” to find it ;o)

    The stock surged nearly 14% to end at $1,011.41 a share, well above Google’s previous all-time high of $928 set in July

    As I tell my son, we own part of it anyhow as it’s in my index fund (and his now I’ve purchased Vanguards US fund for him)

    Top 10

    1 Apple Inc.
    2 Exxon Mobil Corp.
    3 Microsoft Corp.
    4 Johnson & Johnson
    5 General Electric Co.
    6 Google Inc.
    7 Chevron Corp.
    8 Wells Fargo & Co.
    9 Berkshire Hathaway Inc.
    10 Procter & Gamble Co

  2. Barry says:

    All appears fine now Andrew

    PS: Looking forward to updates on your portfolio moves

  3. Nicolas says:

    Hi Andrew

    Thanks for your good work educating people, it really does make a difference.

    I have a quick question re : bonds.

    I own a short term bonds ETF. It’s not moving a lot and that’s how I like it.

    When interest rates start climbing again in Canada (where I reside), can I expect to see my bonds ETF lose value?



  4. ivan says:

    Hello Andrew,

    Love you blog and a neat little niche that you are building for yourself.Congrats!

    In this article, you seem to be alluding that fundamental indexing might offer a better indexing option. Where do you stand on that?


    Ivan, Vancouver

    • Thanks Ivan,

      My thoughts are mixed. I wrote an article extending an analysis between fundamental and cap-weighted indexes here: http://assetbuilder.com/andrew_hallam/can_traditional_index_funds_be_consistently_beaten

      Either way, how we behave with our ETFs will always overshadow which funds will win over time. So many people like following performance winners. When fundamental indexes outperform cap-weighted, many people will jump on them. But many of those same people will jump back into cap-weighted indexes when they outperform. We can’t see the future, but we can control our adherence to a dispassionate strategy.

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