Book For Expatriate Investors Appears To Have A Hungry Market
I just finished the manuscript for, what might be, the world’s only investment book for expatriates.
I asked U.S. publisher, John Wiley & Sons, if they would be willing to offer the book at a wholesale price to international businesses and schools.
They agreed to a 40 percent discount off the retail list price for orders of 30 copies or more. (How to order)
So I wanted to test the market.
I contacted a few expatriate filled establishments, asking if they would be interested in pre-ordering copies for employees.
Enthusiasm for the book surprised me.
I knew there wasn’t a similar book available for expats (which is why I wrote it) but I didn’t think the few employers I contacted would pre-order so many copies—a couple of thousand in total.
Why so popular?
One possible reason could be the void it fills. It answers questions no other book has addressed for expats:
1. How much do you need to save to retire comfortably?
2. How could rental real estate income and home country benefit pensions fit into the plan?
3. How do the stock and bond markets really work?
4. What financial services should you definitely avoid?
5. What specific investment products should you buy:
…if you’re American?
…if you’re Canadian?
…if you’re European?
…if you’re British?
…if you’re Australian?
…if you’re from New Zealand?
…if you’re from South Africa?
…if you’re from South America?
…if you’re from Asia?
6. How exactly do you make such investment purchases? (I provided screen shots and clear instructions)
7. What brokerages will accept you as a client, and which will not?
8. What are the best (and cheapest) international brokerages to use?
9. If you want a financial advisor, what trusted firms do I recommend for those of different nationalities?
The book is packed with evidence-based studies, a comprehensive index, and hundreds of supported citations. What’s more, it’s filled with personal stories from expatriates, most of whom allowed me to use their real names while describing their financial dreams, successes and failures.
I hope you find it an entertaining and educational read.
As with my first book, Millionaire Teacher, you won’t need any financial background to understand this guide.
If you employ expats and would like to pre-order copies at 40 percent off retail, or if you’re an employee able to drum up enough interest in the workplace for at least 50 copies, please let me know. Contact me with your name, address, and place of employment and how many copies you would like. I’ll then contact my publisher, and Wiley will send you an order form and an invoice.
The book should be ready by November 2014. The retail list price is $29.99 USD. Orders for international teachers exceeding 30 copies will be available for $18 per book.
Thank you, John Wiley & Sons, for your flexible generosity.