Should I Sell Books At My Talks?
What do you think? I would love to get your opinion.The more feedback the better.
Every year, I give dozens of investment talks around the world.
I never bring investment books, despite having written two of them. I rarely talk about my books.
When I give talks, I always introduce myself as the author of Millionaire Teacher and the Global Expatriate’s Guide To Investing.
But that’s where it ends. I don’t mention where people can buy my books.
Does that make any sense? Here’s why I ask.
I’m paranoid (yes, you could use that word!) that anyone might think I have a conflict of interest. That’s why I don’t demand a speaker’s fee. That’s why I don’t sell my books.
But I’m left wondering, “If the books are far more helpful than my 60 minute talk (and I think they are!) am I shortchanging people by not bringing books to my talks?
Would attendees be especially motivated (or not?) to read those books and learn (then act!) after I have given my talk?
I wrote the books to help people, not to make money.
When a copy of Millionaire Teacher sells in a bookstore or on Amazon, I make about $1.50 a book. If I ever sold one privately (at a book talk, for example) I would make about $8 a book after shipping costs. Yeah, it really is that lucrative, sarcasm intended.
So, here’s my question. If I bring books to my talks, is it more helpful to people?
Or can I help people further by establishing the highest level of trust?
If I have nothing to gain by speaking, will people trust me more, and will that, in turn, provide them with the biggest benefit when I share some of what I know in a 60 minute talk?
Please tell me what you think. I would love to get dozens of responses.
Please and thank you!