How The Pink Tax Could Cost Each Woman A Million Dollars

A friend recently posted a video on Facebook about the Pink Tax.

It’s an amazing example how retailers rip off women, charging them more for the same stuff that men also buy.

Based on my estimates, and something called Opportunity Cost, I figure the Pink Tax costs each woman about a million dollars.

I wrote a story about it and linked it below. It’s no wonder my wife uses my razors.

Image by Pixabay


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Andrew Hallam

I’m a financial columnist for Canada’s national paper, The Globe and Mail, as well as for AssetBuilder, a financial service firm based in Texas. I’m also the author of Millionaire Teacher: The Nine Rules of Wealth You Should Have Learned in School (2nd Ed. Wiley 2017) and The Global Expatriate’s Guide To Investing: From Millionaire Teacher to Millionaire Expat (Wiley 2015). My mission is to educate, motivate and inspire people on basic retirement planning and best practices for investing, using evidence-based strategies. I'm happy to comment on your questions. However, please read the Terms of Use, Privacy Policy and the Comments Policy.

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3 Responses

  1. Matt says:

    Hi Andrew,

    I had heard about the pink tax but had never seen it presented openly like this. Thanks!
    How much (if any) do you think can be put down to simple economics (i.e. a business charging more simply because they can)?

    One other quick point: have you heard of Quora? It’s an interesting form of social media (Q&A format), which could be a useful tool in your quest to provide financial education.
    I’d certainly be interested in learning more from your knowledge.

    Keep well and best regards,


  2. JD says:

    In the Asset Builder article it looks like somebody assumed that you meant to type CBS when you typed CBC. Twice.

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