The Next Millionaire Next Door Provides A Road Map For Us All

I was speaking to roughly 500 high school students in Singapore last week.

The students represented about 50 different nationalities. Many were American. At one point, I asked them to call out brand names that they thought most millionaires are attracted to.

They hollered out names like Rolex, Gucci, Porsche, Ferrari, Prada, and Louis Vuitton.

Yes, some wealthy people prefer high-status brands. But according to the late wealth researcher, Thomas J. Stanley, most wealthy Americans don’t. Instead, they have modest consumption tastes. Most millionaires, for example, don’t drive fancy cars. Most don’t live in fancy homes. Most don’t collect wines, antiques or belong to swanky clubs.

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andrew hallam

I’m a financial columnist for Canada’s national paper, The Globe and Mail, as well as for AssetBuilder, a financial service firm based in Texas. I’m also the author of Millionaire Teacher: The Nine Rules of Wealth You Should Have Learned in School (2nd Ed. Wiley 2017) and The Global Expatriate’s Guide To Investing: From Millionaire Teacher to Millionaire Expat (Wiley 2015). My mission is to educate, motivate and inspire people on basic retirement planning and best practices for investing, using evidence-based strategies. I'm happy to comment on your questions. However, please read the Terms of Use, Privacy Policy and the Comments Policy.

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