When Stock Market Promises Aren’t Realistic

In Norse mythology, Loki was a cunning trickster.

Many of us know him as Thor’s brother, in the Marvel-inspired Thor and Avengers series of films. Loki’s complexity makes him one of the most popular characters in the series. He often tries to destroy Thor and the other Avengers (including Captain America, Ironman, and their superhero ilk). But Loki has a good side too, which keeps people guessing.

The stock market is a lot like Loki. Imagine Loki’s father taking the mischievous chap aside about 200 years ago. His father says, “Hey Loki, I’m putting you in charge of the stock market. I know you love to trick people. But there’s just one rule. Over 30-year durations, make sure the stock market averages between 7 and 11 percent per year.”

Loki knows his father would destroy him if he drifted far from the rule (never mess with a Norse god). So Loki ensures that stocks earn decent 30-year profits.

But he did his best to make sure few investors earned such profits.

Image by Pixabay

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Andrew Hallam

I’m a financial columnist for Canada’s national paper, The Globe and Mail, as well as for AssetBuilder, a financial service firm based in Texas. I’m also the author of Millionaire Teacher: The Nine Rules of Wealth You Should Have Learned in School (2nd Ed. Wiley 2017) and The Global Expatriate’s Guide To Investing: From Millionaire Teacher to Millionaire Expat (Wiley 2015). My mission is to educate, motivate and inspire people on basic retirement planning and best practices for investing, using evidence-based strategies. I'm happy to comment on your questions. However, please read the Terms of Use, Privacy Policy and the Comments Policy.

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