If nobody could see our high-status things, would we still buy them? Without realizing it, projecting wealth often builds walls, not bridges.
A few years ago three young guys walked towards our van in a busy parking lot. One of them said, “It would be nice to be able to afford something like that.” Then he spat on our van. This story explains what happened, while providing a wider context that might be helpful for us all.
Click to read the rest of my article at AES International