As the stock market falls, we're reminded of a timeless lesson: one that gets re-run over, and over, and over again. If we chase what's hot, we pay a price.

Overall, the market always recovers. But can we say the same for "hot" stuff?

Click below to read the rest of my article at Swissquote.

Investors: Chasing What’s Hot Could Leave You Naked On The Beach | Swissquote