When I refer to "ego" it's a holistic sense of self that many Buddhists suggest we find a way to release. In this article, I argue that we can't fully free ourselves of ego, but if we want to invest well, we need to control it.

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Zen and the Art of Investing For Your Future
“One of my grandfathers went completely crazy,” said my student. “He was a really successful businessman. But around the time his personal wealth hit an all-time high, he started giving away all his possessions. He got rid of his business. He gave away his house and everything in it.