When it comes to money, feeling the hurt of watching our friends make more with their investments triggers our brains’ pain receptors. That, in turn, often tempts us to buy what they bought. But this makes us a lot like chimpanzees...or lemmings. Instead of chasing past performance, put science in your corner.
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Most investors are experiencing hefty double-digit losses. In truth, we aren’t far removed from chimpanzees
Research suggests that when we see someone we know achieve something great, our brains’ pain receptors often get triggered...
Andrew Hallam
