Let me show you an investment strategy that has had only four losing years since 1971. 

Its ugliest drop was in 1981 when it fell just 4.1 percent. 

In 2008, when stocks dropped about 37 percent, it lost less than 1 percent.

This portfolio makes sense. Why? 

Because, as recorded by Richard H. Thaler, in the Journal of Behavioral Decision Making, we hate investment losses more than we enjoy investment gains. 

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