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You’re walking along a path when a long-time ice cream seller pulls up on his mountain bike, unhitches his freezer and puts up a sign that reads: “Ice cream cones, $12 each.” A few seconds later, another long-time vendor sets up shop. Her price: $6 for the same-sized cone with the same choice of flavours. Not surprisingly, a line forms for the cheaper treats.Strangely, investors rarely do the same.

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