When Marilyn Arsenault and her husband, Joe, decided to save for their retirement, they booked an appointment with a financial advisor. Marilyn, a university running coach, and Joe, a symphony orchestra conductor, expected the advisor to look after their interests.
And on the surface, that’s what happened. The financial advisor asked the couple about their goals, much as Marilyn asks her athletes every year. Then the advisor outlined a plan, much as Joe does when he prepares an orchestra. But there were a couple of differences. Marilyn doesn’t feed her athletes buckets of ice cream before every workout. Joe doesn’t pour water into trumpets.